In the business world around us, the term ‘corporate social responsibility’ is a global phenomenon. People want to know not just about the quality of goods and services a business provides, but how committed they are to their communities.
This is not a trend or a marketing exercise. In fact some of the most successful people ever in fields as diverse as the arts, business, and politics have made huge changes in their lives in recognition of what it means to be in a position to help, and how we can all make a difference.
We are proud to say that since founder JB Harcourt opened the door to his first real estate office in Wellington, New Zealand in 1888, our team has also created a history of giving through sponsoring and supporting community groups.
When we asked our Harcourts team to estimate how much they had donated to various causes in 2007, 1,500 replied with a collective $4 million! That told us that members of our team not only care, but proactively financially support the communities where they live, work and play.
As the fastest growing and most successful real estate brand in Australasia (and making headway in Asia), we recently asked, are we doing enough with our success? What do people expect of us? Can we do more? Can we do it better?
After asking our Harcourts team in 2008 if there was a better way to invest in our communities, their overwhelming response led to the launch of The Harcourts Foundation.